May 23, 2017
Widely accepted by Mobile Nework Operators (MNOs) globally, WiFi is seen "as a complementary network for offloading traffic from expensive cellular networks to lower costs.
Coined by brand-consulting firm Interbrand, and trademarked by The Wi-Fi Alliance in 1999, "Wi-Fi" is a pun on "hi-fi". (That wasn't really the beginning. The "Road to WiFi" started at the University of Hawaii; ALOHAnet - "Additive Links On-line Hawaii Area" - became operational in June, 1971.)
It wasn't until 1991, when NCR and AT&T Corporation - credited with inventing Wi-Fi - invented the precursor to 802.11 for cashier systems (named WaveLAN) that WiFi began to take off.
Since then, WiFi has taken on a life of its own.
Ten years ago, businesses offering WiFi were rare. You'd only find it at internet cafes and premium hotels, supplementing, then replacing, the wired internet connection as a “pay-to-play” premium service. Both evolved from the “pay-to-play” model to "free".
Now, "Hotspots" are everywhere - cafés and restaurants, hotels, retail chains, airports, planes, and trains - offering public Wi-Fi to guests and customers. Some still hold out for the "pay-to-play" model, but smart businesses provide it free.
They are the ones know that not only can name their WiFi after themselves, they know that they can use "Free WiFi" as a marketing tool.
There were 10.7 exabytes/month "offloaded" from mobile networks in 2016 (1 EB = one billion GB). It'll be 83.6 exabytes/month by 2021.
Smart businesses might not know those numbers, but they know A LOT OF CUSTOMER DATA can be theirs..
And their data feeds their bottom line.
Certain combinations, chocolate and peanut butter, wine and cheese, or flowers and candy, just fit the description "a match made in heaven". Now you can /Saguaro_Hotspot_WiFi_Marketing.html"> add FREE WIFI and Social Connection to that list.
Mobile websites. SEO. Video & Social Media Marketing.
One App, Lots of Discounts, Lots of Reward Programs!
© 2017 LMX Communications, LP. All Rights Reserved