Saguaro Hotspot

2-Dimensional Chess On A 3-Dimensional Board

This Is Almost Too Funny for Words.

Saguaro Hotspot 3D Social WiFi in a 2D contest

June 20, 2017

Poking The Hornet's Nest

Disruptive Technology Leads To Market Disruption.

Walmart acquiring Bonobos. In which Nordstrom invested in 2012. After buying last year, followed by ModCloth, MooseJaw, and ShoeBuy. Walmart's on a roll.

Some of the high-end men's retailer's customers are none too happy about it, with one tweeting "I won't go to Walmart for my clothing". From another: "Bonobos is now no longer cool." Apparently, "hip, young, urban, fashion-conscious men" willing to pay $100 to $1,000 are unwilling to be identified among Walmart's much broader audience, LOL.

It reminds me of an always unkind, now politically-incorrect comment bikers used to make about riding a particular imported motorcycle (that I won't repeat in full), that ended with "It feels good till somone you know sees you."

But the entertainment doesn't end there. The value just goes on..."

One of Bonobos' founders - Brian Spaly - left Bonobos to start Trunk Club (another men's clothing brand), and sold that to Nordstrom's in 2014, while the other - Andy Dunn, Bonobos' CEO - said he wasn't looking for a buyout (like his former Stanford classmate). The quote (in 2015) was, "Call me crazy, but I'm hoping we can build something standalone."

And now, Walmart's buying Bonobos, which could "catapult Bonobos' brand awareness" according to one analyst", noting that the strategic move give Walmart "a brand with loyal customers, premium price points, and expertise in a differentiated niche."

Maybe it will. But for now, "the twittersphere" is going nuts.


Nordstrom - which bought Brian Spaly's Trunk Club in 2014 - is looking at going private ".

"Same-store sales" fell almost 3% in the first quarter of the year (from 2016's first quarter), even while its online sales and its off-price Nordstrom Rack stores helped it do better recently than other department stores. Nordstrom's was getting a LOT of press over the last 6-8 months. If and how all that press led to that decline (and the family's desire to get it out of the public market) is unknown.

In any event, the Nordstrom family will need a partner to avoid adding to the company debt unless they self-finance the move.

Of course, they could always sell what they bought in 2014 (which - to anybody who has spent much time in big cities back east - brings up visions of a street hustler with his "mobile department store" in his trunk).

This is where we make sense of the "2D/3D" headline.

Luxury fashion brands,  "one [of]the last dependable categories" for big magazine ad spending, are shifting ad dollars to digital. "High-end" luxury companies are still budgeting for print (though, however small, it's declining, even there), but "the more accessible 'broad luxury'" items - cars, cosmetics, and perfumes - already spend 30% of budgets on digital marketing, and plan to increase that steadily.

And social media exposure. Spreading their messages organically through social media accounts.

The only thing they seem to be missing (at least, it's unmentioned in any of Business Insider's referenced articles; h/t), is WiFi.

Somebody should tell them.

See you on social WiFi

WiFi: Your Best Marketing Tool

Certain combinations, chocolate and peanut butter, wine and cheese, or flowers and candy, just fit the description "a match made in heaven". Now you can add FREE WIFI and Social Connection to that list.

Search Engine Professionals

Mobile websites. SEO. Video & Social Media Marketing.

One App, Lots of Discounts, Lots of Reward Programs!

FIND AN OPEN TIME and Email me
to Schedule a Consultation.


WiFiMarketing MarketbyWiFi Social_WiFi SmartWiFi PHOENIXWiFiMarketing PhoenixSocialWiFi data MobileWeb #MONETIZE 7SecCinema smartphones Retailers Restaurants Remarketing Engagement Retargeting

CALL 602-618-6626


© 2017 LMX Communications, LP. All Rights Reserved