July 4, 2017
Little more than a decade ago, businesses offering WiFi were rare. You'd only find it at internet cafes and premium hotels, first supplementing, then replacing, the wired internet connection as a “pay-to-play” premium service. Both evolved from the “pay-to-play” model to "free".
Now, "Free WiFi" isn't just an amenity; not just "a necessary cost of doing business". In 2016, 10.7 exabytes per month were "offloaded" from mobile networks. Most business owners have no reason to know, but 1 GB -gigabyte = one billion bytes; and 1 EB is a billion times that.
That's a LOT of data. So it's easy to understand how WiFi is seen by Mobile Nework Operators (MNOs) globally, "as a complementary network for offloading traffic from expensive cellular networks to lower costs". To put that in perspective,
With the popularity of WiFi increasing to an estimated 83.6 Exabytes per month by 2021 - through 15.3 MILLION Hotspot businesses, offering Free WiFi that fulfills guest need, like the ability to
Doing that with tools that meet business needs:
It's only a question of "when".
There's only one way that any business won't upgrade to the lastest WiFi software (and we won't even contemplate that). Every business will.
You can be ahead of the competition, or you can be hoping you catch up.
Follow The Data - April 11, 2017 Gather The Data - April 18, 2017 The_Right_WiFi_=_REVENUE$ - April 25, 2017 DATA Makes Business Blossom - May 2, 2017 A New Age In Free WiFi - May 9, 2017 WiFi Reported Dead - May 16, 2017 WiFi: Growing By Leaps & Bounds - May 23, 2017 WiFi: Analytics Offer Opportunities - May 30, 2017 Killing the Mall - June 6, 2017 Bringing A Knife To A Gunfight - June 13, 2017 MONETIZE YOUR WIFI - June 20, 2017
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