The Age of Big Data

Little more than a decade ago, businesses offering WiFi were rare. You'd only find it at internet cafes and premium hotels, first supplementing, then replacing, the wired internet connection as a “pay-to-play” premium service. Both evolved from the “pay-to-play” model to "free".

Now, "Free WiFi" isn't just an amenity; not just "a necessary cost of doing business". In 2016, 10.7 exabytes per month were "offloaded" from mobile networks. Most business owners have no reason to know, but 1 GB -gigabyte = one billion bytes; and 1 EB is a billion times that.

That's a LOT of data. So it's easy to understand how WiFi is seen by Mobile Nework Operators (MNOs) globally, "as a complementary network for offloading traffic from expensive cellular networks to lower costs". To put that in perspective,

With the popularity of WiFi increasing to an estimated 83.6 Exabytes per month by 2021 - through 15.3 MILLION Hotspot businesses, offering Free WiFi that fulfills guest need, like the ability to

• stream high-banwidth content (78% of hotel guests stream their own content to in-room – or even their own – TV);
• use "WiFi calling" (making voice calls without going "over limit" on their mobile plan);
• use any one of the three devices most carry, currently,

Doing that with tools that meet business needs:

• that logs every connection automatically after the first login;
• that provides insight into guests & their preferences;
• that integrates with your CRM to automate re-marketing; and
• with a simple content editor to easily add
  - compelling images,
  - messaging, or even
  - advertising
• that drives loyalty and revenue,