July 25, 2017
They're 10 to 17 years old. Not exactly what most clothing or accessories retailers would consider their prime demographic. But a sizable portion of Generation Z have made purchases at a physical store based on friends' social media feedback.
You might as well call them "The Smartphone Generation", because a world without smartphones is beyond their experience. Smartphones & WiFi. More than 90% of them say a strong WiFi signal is important when shopping.
(Drum roll, please.) Ladies and Gentlemen! MEET THE FUTURE OF RETAIL! Stay tuned for "Coming Attractions".
55% of retail execs surveyed mistakenly mentioned "price sensitivity" as their number 1 challenge. They think the online giants are their competition.
But they might be shooting themselves in the foot. Yes, "industry giants"' pressure is real, but in-store service, competitive differentiation and customer dissatisfaction are more important.
Customers' as their top 3 complaints are long lines (more than 3 out of 4 respondents identified this as a reason they leave), interaction with salespeople (almost half of them), and sales pressure (again, more than half).
Millenial parents of Generation Z kids are shopping brick & mortar stores, because their children do. "BUT WAIT!!!" he said, excitedly, "THERE'S MORE!!!"
Free WiFi makes Generation Z (and their parents) spend more time in your store, but it also blazes new trails to bring them to market.
We can help you with all of that (shameless plug).
In 2016, 10.7 exabytes per month (that's ONE MILLION gigabytes) were "offloaded" from mobile networks onto WiFi. 4 years from now, that will be an estimated 83.6 Exabytes per month.
All that data will flow through 15.3 MILLION business Hotspots.
"If" you should have Free WiFi isn't the question. And it's not "whether". The only question that might arise is "Why didin't we?". But you'll be asking that one from home.
Follow The Data - April 11, 2017 Gather The Data - April 18, 2017 The_Right_WiFi_=_REVENUE$ - April 25, 2017 DATA Makes Business Blossom - May 2, 2017 A New Age In Free WiFi - May 9, 2017 WiFi Reported Dead - May 16, 2017 WiFi: Growing By Leaps & Bounds - May 23, 2017 WiFi: Analytics Offer Opportunities - May 30, 2017 Killing the Mall - June 6, 2017 Bringing A Knife To A Gunfight - June 13, 2017 MONETIZE YOUR WIFI - June 20, 2017 Poking The Hornet's Nest - June 27, 2017 The Age of Big Data - July 4, 2017 Stroking Out - July 11, 2017 Restaurant Wars - July 18, 2017
"We made use of the email list building tool... to get our brand in front of our customers... retargeting them in an unobtrusive way." - Mike P., Marketing Director, Restaurant Chain
"Location information, data usage and guest insights help deliver a memorable experience along with hotel information and available offers." - Hotel Chain E-commerce Director
"Sponsored Free WiFi helped us exchange a prize code by integrating a mobile app." - Major Product Brand ManagerWiFi that drives loyalty and revenue.
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One App, Lots of Discounts, Lots of Reward Programs!
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